Celebrating the Hydrox centennial, in August Kellogg reintroduced (sans trans fats) the Hydrox cookie on a limited run after five years off store shelves.
Earlier this year The Wall Street Journal had an article about the cookie's devoted fans which ended with "There are no plans to bring back the cookie itself … Some fans hope Kellogg changes its mind, especially since this year is the cookie's 100th anniversary." Will good sales lead to a full return?
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