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The Cowboys and Indians of Madison Avenue

August 02, 2010

Besty Bell for Bell Telephone Company - circa 1960s

(Greyhound/1969)

(General Mills/ 1966)

20th Century cowboy Indian stereotype vintage advertisement

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In the October 1963 Negro Digest a reader asked "Once Sallie Blair seemed en route to the Bigtime. Her photo made Esquire's center spread, and she was booked into the de luxe supper clubs. What happened?" The reply was "That's show business, really. However, Miss Blair now has a new act and a new look and is on the way up again." Walter Winchell called the beautiful nightclub singer who often performed barefoot "Sex with a capital X" and "sort of like Lena Horne with baby fat." She received mentions in Dorothy Kilgallen's column as well as in often gossipy-toned items in Jet magazine. Born Sarah Bolling Mason Hutchins in Baltimore, Md. to Sarah Mason and Carlos Hutchins (a golf pro, who in 1942 was secretary of the Citizens' Civil Rights Committee, which formed in response to the segregation of Baltimore's all-white — and better-maintained — golf courses), Sallie Blair had all the ingredients to be a much bigger star than sh

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