On last week's episode of Mad Men, "The Chrysanthemum and the Sword," we were treated to the sight of Peggy Olson riding a Honda Super Cub motorcycle.
Honda's stylish Super Cub was introduced in 1958 and help boost mid-1960s motorcycle sales in the US, which gained a "second veneer of respectability in a decade. The first was applied during the scooter boom when the chic styling of Italian imports encouraged many young people to try two wheels. Honda, the Japanese lightweight motorcycle, has been responsible for the second. Its ambitious advertising campaign has convinced many that "you meet the nicest people on a Honda." Honda sells 60 percent of the two-wheelers bought in this country," wrote Erik Arctander in a 1965 Popular Science review of scooters and lightweight motorcycles.
"I've seen them. They're cute." — Joan Harris
Mad Men "The Chrysanthemum and the Sword", 2010.
Spring 1965 ad for Honda motocycles.
Honda's stylish Super Cub was introduced in 1958 and help boost mid-1960s motorcycle sales in the US, which gained a "second veneer of respectability in a decade. The first was applied during the scooter boom when the chic styling of Italian imports encouraged many young people to try two wheels. Honda, the Japanese lightweight motorcycle, has been responsible for the second. Its ambitious advertising campaign has convinced many that "you meet the nicest people on a Honda." Honda sells 60 percent of the two-wheelers bought in this country," wrote Erik Arctander in a 1965 Popular Science review of scooters and lightweight motorcycles.
"I've seen them. They're cute." — Joan Harris Mad Men "The Chrysanthemum and the Sword", 2010.
The Beach Boys play "Little Honda" with Andy Williams!
Spring 1965 ad for Honda motocycles.The Hondells perform "Little Honda" on Shindig.
Family fun on a Honda.
Yes, it was a different time …
Comments
Yeah, Bob!